La Anónima
Client – La Anónima Bookstore
Year – 2022
Produced at – Freelance
Context
La Anónima was a new bookstore opening in Madrid (Embajadores area) and needed a brand identity with distinct personality—something clearly recognizable among nearby bookstores. The goal was a clean, elegant system with a contemporary, industrial edge that could work consistently across storefront, interior, and everyday touchpoints.
Delivery
I developed a complete identity built around a symbol that captures the concept: a book shelf, where the gradients on each “spine” represent the reading journey—its beginning and end.
The system was rolled out across brand assets and physical applications: tote bag, roll-up, counterfront, receipts, shipping box, illuminated signage/3D letters, and additional collateral—ensuring a cohesive visual language throughout.
Role & Responsibilities
I led the project end-to-end: concept and art direction, logo and symbol design, visual system definition, and production-ready design across all brand applications.
® 2026